The Guardian is reporting that the usual 10p of the phone vote which goes to charity has been axed this season. Just like anyone could have predicted they blame the decision on the ongoing economic downturn and slump in advertising revenue.
Big Brother returns with 5.09m viewers
Big Brother 10 launched last night being watched by an average of 5.09 million viewers, a 23% share. This makes the launch the 3rd least watched launch above both the first two series which is to be expected. The show peaked at 5.7 million viewers, a 23% share, at around 10pm as the final few housemates entered.
Launch night - 04/06/2009
Welcome to our first live updates post, we’ll be posting minute by minute updates of the live launch show with what’s going on, who is going in and what we think of it all. Add your thoughts and comments as the action takes place live on Channel4 from 9PM tonight!
Showmances banned for BB10
Big Brother bosses have revealed that housemates getting together and forming a fake romance for money and magazine deals, known as a ‘showmance’, will be punished. Furthermore it will be up to the other housemates to decide whether a relationship in the house is for real or just for money.
Quite how other housemates will decide (or even know) if a relationship is fake, and what punishments are in store for fake couples is still unclear. Tune in tonight from 9PM on C4 to find out all the details!
Lamb: "Big Brother will be better then ever"
Big Brother’s Little Brother presenter George Lamb has come out in defence of Big Brother say this series will be the best ever. He however has also said he doubts the show will continue past BB11 next year after Davina leaves, in an interview with WalesOnline.
Big Brother Launch Advert airs
The first extended advert for Big Brother aired earlier this evening on Channel4. The ad, 20 seconds long, is narrated by Marcus Bentley and confirms the launch night and time as well as the sponsor, Lucozade, which was announced last week. Read on for the video.
New eye flash adverts air
Two new longer eye flash adverts have aired on Channel4 featuring more of the eye and also the “new” theme music which appears to be a remix of the theme used for the past series. Read on for the videos…
Launch night schedules confirmed
Big brother 10 is to launch live at 9pm on Thursday, 4th June as confirmed by Channel 4. The launch show is will last 90 minutes, according to the synopsis from Channel 4:
Davina McCall presents direct from the Big Brother studios as a new group of housemates enter the Big Brother house for the very first time. Viewers see the new housemates as they share their very first moments together and settle in for what could be the most unpredictable few weeks of their lives.
The launch show is followed by an hour launch special of Big Brother’s Big Mouth on E4, also hosted by Davina McCall this series. Read on for details on BBLB and live streaming…
Heat publishes new house pics
Heat magazine just published new pictures of the house from above showing a near-completed garden. Despite rumours, there is a pool, together with a ‘bus stop’ (likely just as smoking area). Netting still covers some areas of the garden so expect to see more when official press pictures are released next week. Read on for more the images and more insider info!
Lucozade to sponsor Big Brother 10
Series 10 of Big Brother will be sponsored by the GlaxoSmithKline brand of energy drink, Lucozade making it the first grocery sponsor of the reality TV show. This year’s Celebrity Big Brother was sponsored by Dreams and Big Brother 9 by Virgin media.
How much the deal is worth along with other details have not been released, however the idents for Lucozade will be shown across all Big Brother shows. M&C Saatchi have produced the small ident adverts which have a “little brother versus big brother” theme according to Marketing Magazine.
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